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Sometimes there’s a long way between ideating a new concept and putting it into practice. But we believe we have found a way to make things happen in a good way – and quickly too.
If it’s true that there’s strength and safety in numbers, then why not create our future together? Just imagine the possibilities: thousands of ideas, strong resources and lots of people who work together to create new and innovative initiatives every day for themselves and for those around them.
Co-creation for us means to brainstorm and join forces with IKEA Retail, our partners, the local communities and the many people to make everyone’s dreams come true and create meeting places everyone can enjoy
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Sometimes there’s a long way between ideating a new concept and putting it into practice. But we believe we have found a way to make things happen in a good way – and quickly too.
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The vision we share with IKEA drives us to create a better everyday life for the many people. And we believe that those lives are truly better when they’re lived sustainably.
We want to do our part and bring value through our meeting places by having a positive impact on people, communities and our planet. For us it’s about balancing economic growth and positive social impact with environmental protection and renewal.
This means we always think long-term – to be able to meet the needs of people today, without compromising the ability of future generations to meet their own needs. Our planet is the largest meeting place we all share – the place where we meet our friends, families and the communities around us. And it needs us now more than ever.
We have identified three major challenges impacting our world and our business:
Climate change: no longer a distant threat, but a visible reality, we believe that the climate change is one of the biggest challenges facing humanity.
Unsustainable consumption: by 2030, nearly half a billion people will move into the middle class. In a world already using more resources than what is sustainable, this new segment of customers puts an even greater pressure on the planet.
Inequality: every year, large numbers of people move out of poverty. At the same time, many are still struggling on very low incomes. Gender equality is far from a reality, and many people are still denied basic rights and equal opportunities.
As a response to these three challenges, we’ve identified three corresponding focus areas to help us fulfil our vision and make a positive impact on people and the planet:
Inspiring and enabling healthy and sustainable living
Becoming climate positive in our operations
Being fair and inclusive
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